Low-complexity quick win
A simple enquiry triage workflow with a form, categorisation, suggested reply, and task creation may fit in a quick-win budget.
Pricing
AI Automation and Custom Tool Pricing.
Start with a focused project, prove value, and expand what works. Our pricing is designed for Irish SMEs that want practical AI, automation, dashboards, portals, and custom tools without committing to a large transformation programme on day one.
Why pricing matters
AI pricing is hard when the scope is unclear.
Many AI and automation conversations start with excitement and end with confusion because nobody has defined the workflow, integrations, data sensitivity, or version-one outcome. A clear pricing page helps you understand the difference between an audit, a quick win, a custom tool, and ongoing support.
For many Irish SMEs, the problem is not a lack of effort. The problem is that everyday work is spread across email, spreadsheets, shared drives, paper notes, WhatsApp messages, CRMs, accounting software, and staff memory. That creates delays, duplicated work, missed follow-ups, inconsistent customer experiences, and reporting that takes too long to prepare.
AI can help, but only when it is attached to a clear workflow. A tool on its own does not fix a broken process. The useful version starts by asking: what task repeats, who owns it, what information is needed, what decision has to be made, and what should happen next?
How our pricing works
We price around outcomes and scope, not vague hours.
Small projects can start with a focused audit or quick-win build. Larger tools are quoted after we understand users, workflows, data, integrations, access rules, and support needs.
We avoid the common mistake of beginning with a technology and then looking for a use case. Instead, we begin with the business workflow. That means we look at the work your team already does and decide where AI, automation, dashboards, custom tools, or training can remove friction.
The result should be practical. Staff should understand it. Managers should be able to see whether it works. Customers should experience faster, clearer service. The business should be able to improve it over time without starting again from scratch.
Pricing tiers
What you can expect to pay.
AI Opportunity Audit
€750–€1,500
Best for choosing the right first project.
Best for: SMEs unsure where to start.
Most chosen
AI Quick Win Build
€2,500–€6,000
Best for one focused workflow or automation.
Best for: Teams ready to ship one useful thing.
Custom Business Tool
€6,000–€20,000
Best for dashboards, portals, internal apps, and multi-step workflows.
Best for: Replacing a spreadsheet that's become a system.
Larger Workflow / App Build
€20,000+
Best for more complex systems, multiple users, integrations, or sensitive data.
Best for: When the tool runs the business.
AI Ops Support
€750–€3,000/mo
Best for ongoing improvements, support, training, and iteration.
Best for: Once a workflow is live.
These are not abstract AI ideas. They are the kinds of workflows where small improvements can compound: fewer manual steps, fewer unanswered messages, fewer duplicate entries, better handovers, and more consistent outputs.
Example workflows
What different price ranges deliver.
Mid-range custom tool
A quote builder with intake form, pricing logic, proposal draft, approval step, and dashboard may require a custom build budget.
Higher-complexity portal
A client portal with login, document uploads, role-based views, reminders, and admin dashboard requires more scoping, testing, and support.
Who this is for
- ✓SMEs that want realistic budget ranges before booking.
- ✓Leaders comparing consulting, automation, training, and custom builds.
- ✓Businesses that prefer fixed-scope work over vague hourly engagements.
It is especially useful when the business has a real workflow problem but does not yet know whether the answer should be AI, automation, a dashboard, a portal, staff training, or a custom app. That uncertainty is normal. Our role is to help you choose the right first project rather than overbuild.
Who this is not for
- —Businesses looking for vague AI strategy without an implementation path.
- —Teams that want to automate sensitive decisions without human review.
- —Projects where no owner, budget, or workflow has been defined.
The best projects have a clear owner, a visible business pain, a realistic budget, and a willingness to start with version one rather than trying to build everything at once.
How we work
A four-step approach.
01
Audit the workflow
We start by understanding the process as it works today. We look at who is involved, what information moves through the process, where delays happen, what tools are already used, and what outcome matters to the business.
02
Define the smallest useful version
We define the version one scope so the team knows exactly what will be built, what is included, what is excluded, and what success looks like.
03
Build, test, and launch
We build the workflow, tool, dashboard, app, or automation. We test it with realistic examples, check the handover points, review permissions, and prepare the team to use it.
04
Improve after real use
Once staff and customers use the tool, we refine language, adjust logic, add missing steps, simplify screens, and improve reporting. This is why we recommend ongoing support for most builds.
Tools and implementation
The right tools for your workflow.
We choose tools based on the workflow, not fashion. A project may use AI assistants, automation platforms, spreadsheets, CRMs, databases, custom web apps, reporting dashboards, or integrations with systems your team already uses.
The important thing is that the system fits your business. We do not force every client into one platform. We choose the simplest reliable setup that can deliver the outcome, be maintained, and scale sensibly as the business learns what it needs.
Data, privacy, and human review
Sensitive workflows stay safe.
If the workflow involves private, financial, legal, medical, employee, or customer data, we design the scope carefully. The goal is to minimise unnecessary data, keep humans in control of important decisions, and review access rules before launch.
For many SME workflows, the safest first version is human-in-the-loop. That means AI can draft, classify, summarise, suggest, or prepare, but a person reviews important outputs before they are sent to a customer, used in a decision, or stored as a final record.
Grants & supports
Some Irish SMEs may be eligible for digital supports.
The Grow Digital Voucher offers up to €5,000 at 50% eligible grant aid. Digital for Business is open to small enterprises with 1–50 paid employees. We can provide a clear project scope, quote, and implementation plan to support your conversations with the Local Enterprise Office or Enterprise Ireland — but grant approval is handled by the relevant support body, not us.
AI grants & digital supports in IrelandWhy Tús AI
Why work with Tús AI
Tús AI is built for Irish SMEs that want practical AI implementation, not vague AI hype. We focus on useful workflows, realistic budgets, clear scopes, staff adoption, and support after launch.
Our approach is intentionally simple: start with one business problem, build one useful solution, prove value, and expand what works. That is how SMEs can benefit from AI without creating a complicated technology programme or hiring a full development team.
We are also careful about the difference between a demo and a business tool. A demo looks impressive for five minutes. A business tool has to work for staff, customers, managers, and the real exceptions that happen every week. That is why we include scoping, testing, access review, handoff, and support in the way we work.
FAQs
Pricing questions.
Why start with an audit?
An audit prevents a vague idea from turning into an expensive build. It defines the workflow, value, risk, and version-one scope.
Do you charge hourly?
Most client work should be fixed-scope or retainer-based. Hourly support may be used for very specific small tasks or emergency work.
Are third-party tools included?
Usually no. Clients typically pay for their own production accounts and third-party software so they retain ownership and control.
Can we start with a small budget?
Yes, if the workflow is focused. The best small projects are narrow, repeated, and easy to test.
Can this support grant discussions?
We can provide scopes, quotes, and implementation plans that may be useful in conversations with LEO or other supports, but we do not guarantee approval.
Get started
Find the best first AI or automation project for your business.
Tell us where your team is losing time. We will help you identify one workflow that can be improved with AI, automation, a dashboard, or a custom tool, then show you the practical path to build it.