SEO agency calculator upsell
An SEO agency has a legal, finance, or home services client with traffic but weak conversion. We build a calculator or intake tool that supports lead capture.
For Agencies
White-Label AI Automation and Custom Tools for Agencies.
Your clients need more than websites and campaigns. We help agencies deliver custom AI workflows, calculators, dashboards, portals, and internal tools without hiring a development team.
The problem
Your clients are asking for AI. You need a safe way to deliver it.
Agencies are close to the client's business problems. You hear when leads are not followed up, when quotes take too long, when reporting is manual, and when a website needs more than content. The challenge is delivery. Selling a custom tool is easy. Building, scoping, testing, and supporting it properly is the hard part.
For many Irish SMEs, the problem is not a lack of effort. The problem is that everyday work is spread across email, spreadsheets, shared drives, paper notes, WhatsApp messages, CRMs, accounting software, and staff memory. That creates delays, duplicated work, missed follow-ups, inconsistent customer experiences, and reporting that takes too long to prepare.
AI can help, but only when it is attached to a clear workflow. A tool on its own does not fix a broken process. The useful version starts by asking: what task repeats, who owns it, what information is needed, what decision has to be made, and what should happen next?
How white-label works
Strategy, scoping, build, QA, launch — behind the scenes.
We partner with agencies to scope and build practical AI automations, dashboards, calculators, portals, and custom tools. You can keep the client relationship while we support strategy, technical scoping, build, QA, launch, and care plans behind the scenes.
We avoid the common mistake of beginning with a technology and then looking for a use case. Instead, we begin with the business workflow. That means we look at the work your team already does and decide where AI, automation, dashboards, custom tools, or training can remove friction.
The result should be practical. Staff should understand it. Managers should be able to see whether it works. Customers should experience faster, clearer service. The business should be able to improve it over time without starting again from scratch.
What this can include
The most common ways we help.
Website calculators
Turn SEO and PPC traffic into more qualified leads.
Lead qualification tools
Improve intake and handoff after campaigns.
Dashboards
Add reporting and operational visibility to client accounts.
Client portals
Give service clients a better digital experience.
AI workflows
Automate repetitive enquiries, proposals, summaries, and admin.
These are not abstract AI ideas. They are the kinds of workflows where small improvements can compound: fewer manual steps, fewer unanswered messages, fewer duplicate entries, better handovers, and more consistent outputs.
Example workflows
What this looks like in practice.
PPC agency lead workflow
A PPC agency wants better post-lead handling. We build a qualification workflow and dashboard to show lead status and follow-up.
Web agency portal project
A web agency client wants a login portal. We scope and build it behind the scenes, while the agency presents the project to the client.
Who this is for
- ✓SEO agencies.
- ✓Web design agencies.
- ✓PPC agencies.
- ✓Marketing agencies.
- ✓CRM and RevOps consultants.
- ✓Fractional CMOs.
It is especially useful when the business has a real workflow problem but does not yet know whether the answer should be AI, automation, a dashboard, a portal, staff training, or a custom app. That uncertainty is normal. Our role is to help you choose the right first project rather than overbuild.
Who this is not for
- —Businesses looking for vague AI strategy without an implementation path.
- —Teams that want to automate sensitive decisions without human review.
- —Projects where no owner, budget, or workflow has been defined.
The best projects have a clear owner, a visible business pain, a realistic budget, and a willingness to start with version one rather than trying to build everything at once.
How we work
A four-step approach.
01
Audit the workflow
We start by understanding the process as it works today. We look at who is involved, what information moves through the process, where delays happen, what tools are already used, and what outcome matters to the business.
02
Define the smallest useful version
We define the version one scope so the team knows exactly what will be built, what is included, what is excluded, and what success looks like.
03
Build, test, and launch
We build the workflow, tool, dashboard, app, or automation. We test it with realistic examples, check the handover points, review permissions, and prepare the team to use it.
04
Improve after real use
Once staff and customers use the tool, we refine language, adjust logic, add missing steps, simplify screens, and improve reporting. This is why we recommend ongoing support for most builds.
Tools and implementation
We choose tools based on the workflow, not fashion.
We choose tools based on the workflow, not fashion. A project may use AI assistants, automation platforms, spreadsheets, CRMs, databases, custom web apps, reporting dashboards, or integrations with systems your team already uses.
The important thing is that the system fits your business. We do not force every client into one platform. We choose the simplest reliable setup that can deliver the outcome, be maintained, and scale sensibly as the business learns what it needs.
Data, privacy, and human review
Sensitive workflows stay safe.
If the workflow involves private, financial, legal, medical, employee, or customer data, we design the scope carefully. The goal is to minimise unnecessary data, keep humans in control of important decisions, and review access rules before launch.
For many SME workflows, the safest first version is human-in-the-loop. That means AI can draft, classify, summarise, suggest, or prepare, but a person reviews important outputs before they are sent to a customer, used in a decision, or stored as a final record.
Pricing and next step
Pricing flexes to the agency model.
Agency engagements can be structured as referral fees, white-label project pricing, or retainer support. Typical client-facing builds may range from €2,500 for small calculators or workflows to €20,000+ for larger portals and custom tools.
The normal starting point is an AI Opportunity Audit. The audit gives you a clear recommendation, a scoped first project, likely risks, and a fixed-price build option.
Why Tús AI
Why work with Tús AI
Tús AI is built for Irish SMEs that want practical AI implementation, not vague AI hype. We focus on useful workflows, realistic budgets, clear scopes, staff adoption, and support after launch.
Our approach is intentionally simple: start with one business problem, build one useful solution, prove value, and expand what works. That is how SMEs can benefit from AI without creating a complicated technology programme or hiring a full development team.
We are also careful about the difference between a demo and a business tool. A demo looks impressive for five minutes. A business tool has to work for staff, customers, managers, and the real exceptions that happen every week. That is why we include scoping, testing, access review, handoff, and support in the way we work.
FAQs
Frequently asked questions.
Can you work under our brand?
Yes, for white-label engagements where the terms are agreed in advance.
Do you join client calls?
We can join as your technical partner, remain behind the scenes, or support only through your team depending on the relationship.
How is pricing handled?
We can work on referral, wholesale/white-label pricing, or direct project collaboration.
Can you support retainers?
Yes. Many tools need ongoing support, iteration, and reporting after launch.
What projects pair best with agencies?
Calculators, intake tools, dashboards, portals, lead workflows, CRM automations, and reporting tools pair well with SEO, PPC, and web retainers.
Get started
Find the best first AI or automation project for your business.
Tell us where your team is losing time. We will help you identify one workflow that can be improved with AI, automation, a dashboard, or a custom tool, then show you the practical path to build it.